Company Blog
RH Brands in-call and mobile advertising campaigns produce impressive results. Check out our latest performance as published on the Mobile Marketing Association web site. Click here. RH Brands CEO, Bryan Kujawski, was a speaker at the 2008 OMMA Global Conference in LA and VoodooVox In-call Media Summit in NYC. To read more about the explosive growth in both Mobile and In-call media, click here.
In the News
"I continue to rely on RH Brands hotlines to promote PlayPhone offers as much as possible, but I definitely keep details of the campaign quiet as I don't want my competitors catching on to my little secret."
-- Jay Moore
VP of Marketing, Playphone
VP of Marketing, Playphone
"Chisel it up there next to the wheel, penicillin and the horseless carriage. The Rejection Hotline.
There might be no more important invention in the history of mankind."
-- Cleveland Plain Dealer
"A service to help savvy singles gracefully rid themselves of those who are get-a-clue challenged."
-- Seattle Post-Intelligencer
In-call Audio Advertising
RH Brands provides companies with a unique in-call advertising distribution reaching millions of consumers while they are on their phones.
With in-call audio advertising, callers are actually hearing AND LISTENING to messages at a much higher percentage than other forums. Think about it… when you are holding your cell phone to your ear, it is an intentional activity whereby you ARE actively listening to the audio playing on the phone.
In-call audio advertising is quickly setting itself apart from other advertising media by commanding a captive audience, which is actively listening to "promotions and offers" without the ability to skip or ignore ads (fast-forwarding through TV ads, blocking internet pop-ups, changing channels during radio ads, etc.). Listeners call when they have time to dedicate their attention to the content of the audio message, usually on direct recommendation from a friend or media outlet. Other advertising forums are fighting battles with today's consumers who don't have time or interest in the typical advertising pitch.
See our published Playphone / Sony Pictures case study on the Mobile Marketing Association's (MMA) Website:
Playphone/Sony Pictures Case Study
A note about RHbrands viral propogation:
After being entertained by the call, listeners usually tell their friends to call the number(s). Then the friends tell their friends. This "viral propagation" disseminates our content and advertiser promotions quickly and effectively to a nation-wide audience.
Audio Ads are integrated into our phone content in the following formats:
CPM Radio-style ads
CPM product-placement and product integration ads
Performance-based ad integration & SMS Opt-in
Media samples and definitions can be found on our
Audio Advertising Samples page.
Please contact RHbrands for pricing and availability
With in-call audio advertising, callers are actually hearing AND LISTENING to messages at a much higher percentage than other forums. Think about it… when you are holding your cell phone to your ear, it is an intentional activity whereby you ARE actively listening to the audio playing on the phone.
In-call audio advertising is quickly setting itself apart from other advertising media by commanding a captive audience, which is actively listening to "promotions and offers" without the ability to skip or ignore ads (fast-forwarding through TV ads, blocking internet pop-ups, changing channels during radio ads, etc.). Listeners call when they have time to dedicate their attention to the content of the audio message, usually on direct recommendation from a friend or media outlet. Other advertising forums are fighting battles with today's consumers who don't have time or interest in the typical advertising pitch.
See our published Playphone / Sony Pictures case study on the Mobile Marketing Association's (MMA) Website:
Playphone/Sony Pictures Case Study
A note about RHbrands viral propogation:
After being entertained by the call, listeners usually tell their friends to call the number(s). Then the friends tell their friends. This "viral propagation" disseminates our content and advertiser promotions quickly and effectively to a nation-wide audience.
Audio Ads are integrated into our phone content in the following formats:
CPM Radio-style ads
CPM product-placement and product integration ads
Performance-based ad integration & SMS Opt-in
Media samples and definitions can be found on our
Audio Advertising Samples page.
Please contact RHbrands for pricing and availability
In the Media
In-Call Audio Advertising
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